Here are 6 ways to be successful as a salon suite owner.
Create the Client Experience as a Salon Suite Owner
Private studio space empowers you to elevate your client’s experience with one-on-one attention. Create an inviting atmosphere for your clients. Listen to your clients and educate them. Personalize your time with each client to deliver an exceptional client experience.
Own Your Schedule
One of the benefits of being a salon suite owner is schedule flexibility. As your own boss, you set your hours. Being in control of your calendar allows you to have the work-life balance you deserve. But, as a business owner, it is imperative to keep your schedule on track. In “Be a $100,000 Hair Cutter, Ivan Zoot states to “show up on time, ready to go, every day.” According to Zoot this demonstrates respect and “shows your commitment and your professionalism.” Providing excellent customer service begins with starting on time.
Maximize Social Media
Social media is a powerful tool for business owners. Make sure you’re clear on your goals and what you want to achieve from your social media platforms. When done right, social media is a perfect place for staying in front of clients and attracting new ones. SalonCentric suggests sharing client images and their before and after pictures on Instagram. On Facebook, share your work as well as tips, promotions, and last-minute openings.
Network with Local Business Owners
As a salon suite owner, you join a collective of beauty businesses. Network with other business owners to see how you all can help each other. If you are a hairstylist, consider cross-promoting with a nail specialist. Local businesses are ideal sources for referrals. Do you specialize in bridal hair or makeup? Network with a nearby bridal shop to offer free consultations for their customers.
Encourage Customer Referrals
Your happy, existing clients are your best referral sources. Reward referrals with discounted services or free products. SalonCentric advises fulfilling the incentive promptly to keep your clients motivated to refer.
Unleash the Power of Retail
The freedom to retail the products you believe in is another great benefit of renting a salon suite. You can sell your own products and pocket all your profits! Some salon suite owners report paying their rent from their retail earnings. For example, if you are an esthetician, educate your clients on the skincare products to maintain their great looking skin in-between facials. Consider offering deals with your products, such as a frequent buyer program. Zoot suggests a promotion such as “Buy 5 products, Get 1 FREE”. Be sure to leverage social media by promoting your product offerings.