Social media platforms have proven to be successful marketing tools for many salon professionals. For Social Media Day, iStudio Salons has some tips to make sure your Instagram is optimized to help you grow your salon business and brand.

Start with a bio related to your salon business

Beginning with your Instagram handle name, make sure it is easy to understand and relevant to your business.

Next, consider your Instagram profile as the “home page” of your account. Your profile should be clear enough for visitors to grasp what your account is all about.

Keep your profile professional, if you want to infuse your personal life consider using Instagram Stories.

In the “Name” field in the “Edit Profile” settings consider using your location and professional title/service as this field is searchable on Instagram (i.e. Orlando Master Stylist, Maitland Esthetician, Winter Garden Balayage Specialist, etc.).

Make sure your bio contains the following:

  • a photo or your logo
  • profession/business
  • location
  • contact information
  • bio link that connects to your website or online booking.
Courtesy of BellaMaria by Lisa

Post picture perfect photos

Instagram is a highly visual social media platform that can serve as your online portfolio. Barber John Mosley (@popular_nobody) says that it’s essential to have a theme and great content for your Instagram.

Try capturing photos of your work in natural lighting or use a ring light. Use clean, consistent backgrounds free of clutter, large text, and distracting borders.

If you need to make some enhancements to your photos, we recommend FaceTune2 . It’s a great editor app and has loads of retouching tools.

Remember to make sure your clients are okay with you posting their photo. And when using watermarks, keep them small in size so that it doesn’t become a distraction from your awesome photo.

Courtesy of BellaMaria by Lisa

Know your target audience

Consider your current clientele and the kind of client you would like to attract. Take advantage of using hashtags relevant to your salon business and who you are trying to target. You can use up to 30 hashtags in your post. If you do not want the hashtags to be visible in the caption of your post, add them as a comment on your post.


Courtesy of BellaMaria by Lisa
Courtesy of BellaMaria by Lisa


Post consistently

One of the keys to maintaining and growing your Instagram audience is posting consistently. You want to keep you audience engaged and coming back to see more of your work. According to Later, the best posting frequency is the posting frequency that you can keep up with consistently.

Give your Instagram posts a boost

We recommend setting your Instagram account up as a business profile so that you can use the Promote feature. Promoting a post helps bring more exposure to your posts and profile. And it’s really easy to use.

How to promote a post on Instagram:

  • Locate the post you want to promote and select the blue “Promote” button.


Courtesy of Hair Nerd Orlando


  • Choose your goal.
Promote on Instagram


  • Select your target audience. You can have Instagram automatically target an audience similar to your current followers, target to people in a specific location, or manually choose the people, location and interests you want to target.
Promote on Instagram


  • Choose your budget. We recommend starting small and analyze your results at the end of the campaign.
Promote on Instagram
  • Once you confirm payment information, you can begin promoting your post.



John Mosley Talks Barbering and Social Media