Promote summer friendly products
Retail warm-weather products that help maintain your clients’ service in between visits. If you are a hair stylist, offer products that add hydration and fights frizz. SimplyOrganicBeauty.com recommends considering everyday summer hair stressors and provide solutions for your clients.
Remind your client of the importance of “me time”
Summer schedules can be crazy amid vacations, family reunions, and the kids being out from school. American Salon advises reminding your client about the importance of taking time for themselves. Encourage them to indulge in some self-care by continuing to care for their beauty needs. Stay top of mind for your client and offer your services as a way for them to escape from their hectic lives.
Get creative with your summer packages
Consider including complimentary add-ons with your services. Create a package for a service that includes a full-size product. Create more value for your client by partnering with other iStudio professionals to offer package service deals.
Sharpen your saw
“We must never become too busy sawing to take time to sharpen the saw.”
– Dr. Stephen R. Covey
Slow times in the summer in an excellent time to invest in your education. Research upcoming classes to attend or watch educational videos that can help you brush up on your skills before the busy season hits.