Orlando Master Barber Ash Covas
Master Barber Ash Covas has been an Orlando salon suite owner for three years. He specializes in quality men’s hair cuts ranging from classic to modern hair cuts on all hair types.
Covas is from Puerto Rico and moved to Orlando when he was three years old. He recalls when he was 15 and intrigued by an Orlando barber who had a unique way of cutting hair. One day Ash stopped by Walgreens and purchased a cheap pair of Wahl’s clippers. He performed his first on hair cut on his buddy in his garage. Then, he started learning how to cut by cutting his own hair. Ash went on to cut his friends’ hair for fun, not realizing it would ultimately lead to his profession.
After graduating high school, Covas joined the military because of the Gulf War. He served five years in the U.S. Army. While stationed in Washington D.C., he provided hair cuts to soldiers twice a week. During his last year in the military, he became a company barber.
Ash’s Journey to Becoming a Salon Suite Owner
Initially, after leaving the military Ash planned on becoming a police officer. One day he got introduced to a hairdresser who encouraged him to use the G.I. Bill to attend cosmetology school. In 1996, Ash became a barber. He worked as an assistant at a salon but knew he didn’t want to be a cosmetologist. He left the salon to work at a local barbershop for 15 years.
Ash learned about iStudio Salons from a client, who showed him a video. His mom did some further research and gave him the thumbs up. On Thursday Covas checked out the salon suite concept and was a business owner by Monday. He’s been 90% booked ever since!
Ash credits iStudio Salons as one of the factors to his success and says it has changed his life completely. He’s worked for other people but likes to work by himself. Becoming a salon suite owner has allowed him to do his own thing. “The freedom to be who I am without having to change my personality or lifestyle” is what Ash enjoys the most about operating his own business. Ash controls his barbershop environment. It has the feel of going to a friend’s house to get a hair cut.
Yelp has also helped Ash grow his barbering business. He claimed his Yelp profile and starting adding photos. He now ranks in the top 3 as one of the best barbershops in Central Florida. He has all 5 star reviews.
When Ash isn’t behind the chair, he loves cruising on his Harley.
Covas’ future goals include staying at least 90% booked every day until he retires.
For prospective barbers, Ash suggests taking care of your clients and taking the time to develop relationships with them.
Booking an Appointment with Orlando Barber
Ash Covas is located in studio 13 of iStudio Salons Colonial Town. To book an appointment, text or call at: (407) 920-6181.
Follow Ash on Instagram @uptown13_barbershop