Why Your Beauty Business Should Use Hashtags

Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in your business.

So what are the best hairdressing hashtags, nail salon hashtags, and beauty hashtags you should use?

This post gives you a list of over 100 hashtags that you can copy and paste if you like.

You’ll see 7 different types of hashtags that are being successfully used by hair stylists, nail techs and salon owners to grow their engagement, following and ultimately their client base.

For each type of hashtag, you’ll get a list of copy-and-paste ready salon hashtags.

Why Should You Use Hashtags?

Instagram is one of the top places to get your beauty business discovered online.  It such an important tool for you to showcase your work.  Think of it as your online look book of your work.

The role of hashtags is to get your look book in front of more people. More potential new clients. Hashtags is the tool Instagram has given you to contextualize your images so that people can discover your salon.

You need a hashtag strategy to ensure you get in front of the right people – the ones most likely to become your clients.

How Hashtags Work

Hashtags help tag your posts into categories which enables people with interest in a specific category to find relevant content.

A Few Basic Facts About Hashtags

  • If you have a private Instagram profile, you posts will not appear publicly on hashtags (so get a business Instagram account).
  • You’re not allowed to use special characters like $ or % in hashtags. Numbers are alright though.
  • You can only add hashtags to the posts you’ve published. You cannot tag other people’s posts.
  • You can use up to 30 hashtags on a post and 10 on a story (best to use about 5)

Use Relevant Hashtags

You need to use relevant hashtags – not just random things that you happen to think about.

Instagram decides who will see your post based on post engagement, likes, and comments. These all signal to Instagram that your post is good quality (and not spam). Good posts will be pushed to more people.

But the thing is; people will only engage with what you share if it’s relevant to the hashtag they follow. This is why irrelevant hashtags can have a negative effect.

1. Special Event Hashtags: Temporary Hashtag for a Specific Event or Activity

These are the most specific type of hashtags. In fact, you’re probably the only one using the hashtag.

You can create these for specific events you host in your iStudio salon or promotions that your run. It allows people who see other people’s post to engage more with the specific event and learn more about you and your business.

This gives you awareness with a very targeted audience even if you’ll not get that broad reach.

Your event hashtag should be unique. Do a search to see if your hashtags have been used and how recently it was used. It should also be short and not too complicated. It needs to be related to your event and memorable.

Here’s are some examples using iStudio Salons to get an idea.

Examples
#iStudioSalonsOpening, #SalonSuitesOpeningOrlando2020, #LiveFromiStudoiSalonsOpening2020

2. Branded Hashtags: Evergreen Hashtags Specific to Your Beauty Business

Similar to the special event hashtag, a branded hashtag is a hashtag that is unique to your business.

The difference is just that it’s not tied to a specific event. This means it’s “evergreen”. It contiues to exist and you should use it consistently as you or your clients post about your salon.

It can be as simple as your business name, tagline, an inspirational message, or a product you carry.

Your branded hashtag will typically have a low amount of posts but with highly relevant posts that are tightly connected to your salon.

3. Salon Relevant Local Hashtags

This is where you can stand out without competing with large global brands.  And, more importantly, this is also where your potential new clients will find you.

You should soon have a rich inventory of relevant local hashtags for your salon that you can come back to and use over and over to increase the visibility of your Instagram account to people based in your city.

Examples

#[YOUR CITY]hair
#[YOUR CITY]hairstylist
#[YOUR CITY]hairdresser
#[YOUR CITY]hairdressing
#[YOUR CITY]nails

#[YOUR CITY]nailsalon
#[YOUR CITY]manicure

#[YOUR CITY]pedicure

#[YOUR CITY]beautysalon
#[YOUR CITY]waxing
#[YOUR CITY]balayage
#[YOUR CITY]blonde
#[YOUR CITY]bride

4. General Local Hashtags

You shouldn’t stop at salon and beauty related local hashtags. If you are located in a small town you can jump on broader local hashtags as well.

These could be things like local festival hashtags or other events which get a lot of engagement during a specific time.

This allows you to get in front of relevant people in your area in an effective way.

Examples

#[YOUR CITY]
#[YOUR CITY]love
#[YOUR CITY]summer
#[YOUR CITY]pride
#[YOUR CITY]happy
#[YOUR CITY]christmas
#[YOUR CITY]jazzfestival (or other local festivals)

5. Salon & Service Specific Hashtags

While local hashtags will help you get in front of people in your area. Salon & service hashtags help you get in front of people who are interested in the services you offer in your salon.

Best Hairdressing Hashtag Ideas
#balayage, #ombrehair, #unicornhair, #mermaidhair #hairextensions, #highlights, #shadowroot, #colorexpert, #curlyhair, #wavyhair, #hairdo, #longhair, #blackhairstyles, #balayagehighlights, #ombrehair, #blondehair, #pinkhair, #mermaidhair, #rosegoldhair, #icyblonde, #babylights, #hairpainting, #bronde, #colormelt, #brownbalayage, #handpaintedhair, #beachwaves, #longhairstyles, #perfectcurls, #upstyle, #prettyhair, #haircolor, #makeover, #braidstyle, #hairideas, #beforeandafter, #elegantlook, #newlook, #healthyhair, #naturalhair, #hairstylist, #hairdresser, #instahair, #hairdo, #hairtreatment, #keratin, #olaplex,  #balayage, #rainbowhair, #haircolor #pulpriot, #pinkhair, #unicorn, #hair, #haircut, #bluehair, #purplehair #behindthechair, #pulpriothair, #signaturetone, #pastelcolor, #grayhair, #modernsalon, #hairgoals, #colormelt, #vividhair, #keratin, #brazilianblowout, #ashbrown, #ombre, #makeup, #hairstyle, #unicorntribe, #greenhair, #bhfyp, #sombre, #fantasyhair, #pastelhair, #platinumblonde, #blonde, #rosegold, #greyhair, #hairtrends, #braided, #hairshaftsalon, #kerabond, #pulpriotisthepaint, #rebond, #perm, #airperm, #rainbow, #copperblonde, #lightbrowncolor, #ashhaircolor, #permanentblowdry, #galaxycolor, #beauty, #hairstylist, #colorfulhair, #unicorns, #dreamhair, #instahair,
 #braids, #hairinspo

Best Nail Salon Hashtag Ideas
#nails #nailart #nailsofinstagram #manicure #nail #beauty #gelnails #nailstagram #instanails #nailsonfleek #nailswag #naildesign #inspire #nailstyle #nailsoftheday #naildesigns  #acrylicnails #nailsart #glitternails #nailpolish #gelpolish #nailsalon #nailtech #pedicure #nailsaddict #nailpro #nailartist #nailsnailsnails #glitter #nailsdesign #christmasnails #coffinnails #ombrenails #nailsmagazine #nailaddict  #lovenails #longnails #naturalnails #nailfashion #style #nailinspo #shellac

Best Beauty Salon Hashtag Ideas
#haircolor #manicure #beautysalon #beauty #nails #salon #makeup #skincare #hair #lashes #hairsalon #hairstylist #beautycare #gelnails #haircut #hairstyle #waxing #nailart #facial  #eyelashextensions #hairdresser #spa #makeupartist #massage #eyelashes #pedicure #cosmetics #nailsalon #hairstyles #bhfyp #fashion #lashextensions #brows #volumelashes #lashlift #instagood #nailsofinstagram #facials #spraytan #eyebrows #beautytips #beautytherapist #christmas #instabeauty #relax #beautician #skin #extensions #haircare #beautyclinic #acrylicnails #highlights #glitternails #microblading #beautycenter #tanning

You want your posts to appear on hashtags with high engagement. These are typically hashtags that are relevant to a topic that is trending right now.

This could be local events happening in your area that are related to your business. It could also be topics connected to beauty trends and looks.

Examples of Trending Beauty Hashtags
#unicornhair #mermaidhair #balayage #rainbowhair #pulpriot #pinkhair #unicorn #bluehair #purplehair #signaturetone #pastelcolor #grayhair #modernsalon #hairgoals #colormelt #vividhair #keratin #brazilianblowout #ashbrown #ombre #unicorntribe #greenhair #fashionhair #hairoftheday

7. General Hashtags

General hashtags are the big ones people use to chase more likes.

Honestly, we’ve seen more success when using strategic, targeted, local hashtags that are relevant for your niche as they attract the right followers.

General hashtags are, well, general. So you’ll get in front of people that probably aren’t likely to become clients in the future.

But you can give it a try and mix them in with your more strategic and targeted hashtags as they can still help get your posts some more engagement.

Examples
#transformationtuesday, #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #picoftheday, #selfie, #art, #instadaily, #style, #smile, 
#nofilter, #tbt, #igers, #picoftheday, #nature, #swag, #lifeisgood, #caseofthemondays, #instapic, #instadaily, #instamood, #bestoftheday

Hopefully, you feel you have some new tools to drive your Instagram to the next level.

But hashtags is just the start.

It will help you get your content in front of more people. But there’s more you can do to get your followers more engaged and ultimately book with you.

STAY TUNED…..