Instagram is a great visual social media platform. You can use it as a tool for showcasing your salon suite business and attracting new clientele! According to HootSuite, 1 billion people use Instagram every month. As a business owner, it’s helpful to use Instagram for prospective clients to find you. Here are some tips for increasing your exposure on Instagram and growing your business:

Start With An Instagram Business Profile

Make sure you have an Instagram Business profile for your salon suite business. Creating a business profile opens up more Instagram features for beauty professionals. With an Instagram business account, you can:
  • categorize your business as a salon
  • add call-to-action buttons such as call, text, and directions to your studio
  • receive valuable data on your posts

Fill The Instagram Name Field With Keywords

The “Name” field in your Instagram bio is searchable and customizable. It does not have to be the same as your Instagram handle. Use keywords that are relevant to your salon suite business. Use relevant keywords to help you appear in the top of the search results. See below how Orlando hair stylists populate in the search results from searching “orlando hair”.
Using Relevant Keywords In Your Searchable Instagram Business Profile Bio

Include Hashtags and Keywords in Your Bio

Next, fill out your bio. Salon Iris recommends including identifying details about your service specialties. Highlight your services as clickable hashtags (such as #Microblading or #LashExtensions) to increase your chances of appearing in the search results. Don’t forget to include your salon location and link to your website or iStudio Salons business profile.

Balayage and Hair Extensions @hairbyjudybel Instagram Business Profile

Use Hashtags In All Your Instagram Posts

Hashtags are vital for helping people find content or topics that are of interest to them. Use relevant hashtags to help prospective clients find your work. Posts that have at least one hashtags on averages 12.6% more engagement. Be sure to incorporate local hashtags within your posts. Including your location can assist your next client in finding with you. If you are a hairstylist who rents a salon studio in Winter Springs, include hashtags such as:
When you add hashtags to your post, include them in the comments section and not with your post caption.

Add A Location Tag to All Your Posts

Including a location tag with in your post can help you appear within the “Places” search results. Use a location tag for customers to identify where you are and to help get them in for a beauty service.
Put in place these Instagram tips and you’ll be well on your way to growing your salon suite business!