With summertime coming to an end and school almost back in session, now’s a great time to start planning your back-to-school marketing. Back-to-school promotions do not have to be limited to just school supplies; after all everyone wants to look great when they return to school!
According to the National Retail Federation, back-to-school is the second highest spending period of the year.
Start now to ensure you’re booked with clients! Here are some tips to help you get started.
Start back to school marketing before class is in session
Offer a promotion to fill up your book for the rest of the summer. Encourage your current and prospective clients to come in and enjoy their last days of summer with a beauty service. Insight Salon & Spa software suggests, offering a discount on when your client pre-books an appointment during the school year.
Provide a special offer for parents
Don’t forget about the parents. Celebrate parents for surviving the summer! Are you a massage therapist, esthetician, or offer a quiet service? FiveStars recommends providing an offer such as “The kids are back to school. Celebrate the peace and quiet with 30% off a hot stone massage.”
Create a referral card
Referral cards are a great way to spread the word about your salon suite business. Include a promotion to reward both your existing clients and new guests on their first-time visit. Referral cards will incentivize your clients to talk about your salon and attract a new client to come in! Keep it simple; use an online printing resource such as Zazzle to create the cards to reflect your brand.
Offer a bundle promotion
With many people looking for deals as school starts, consider bundling services such as offering a free child’s hair cut with an adult service or 2 children’s hair cut for the price of one. You could also include product with a paid service. Have fun and get creative with your promos!
Run a Groupon special
Offering a special on Groupon is a great way to attract new clients. According to Groupon, tweens and teens are one of the fastest growing marketing for beauty-related services and purchase. Groupon suggests trying a “Back to School Family Special” where two or more family members can get a hair cut. Nail technicians looking to fill your books? Consider offering a “Mother-Daughter Back to School Manicure Special”.
Offer a special for teachers and school faculty
Don’t forget about teachers and school faculty. Offer a limited-time special discount on services as they plan to return back to school.