Summertime is here and in full effect. Here are some tips to heat up your salon business and to keep you productive during the slower summer months.
Think summer friendly services
Promote low maintenance hairstyles that enable your client to enjoy the sun and water with minimal effort. Consider offering a discount on products that protect their hair from the sun and minimize frizz or offer a bundle deal. As a nail specialist, make sure your clients’ toes are sandal ready!
Offer summer gift certificates
A summer gift certificate is a great way to get customers into your studio. Gift certificates help make gift purchasing effortless. According to Millennium Systems International, “72% of gift card holders spend more than the amount of their card, and on average spend 20% more than the gift card value. On top of increasing average ticket and overall revenue, a good gift card strategy can also increase your frequency of visit as well as client retention.”
Give your marketing materials a makeover
If you have downtime during the summer, use this as an opportunity to review your current marketing materials or come up with ideas to expand your marketing pieces. Small Biz Daily recommends working with a local web and graphic designer to give your salon business a fresh look.
Partner up with another beauty business
Pair up with a non-competing salon business to create an appealing beauty package for potential clients. Creating a package deal is simple as a salon suite owner in a collective with different independent salon and beauty professionals. For example, an esthetician could collaborate with a nail specialist to create a facial and manicure special offer.
Prostock-studio – stock.adobe.com
Offer summer promotions
Consider running promotions to avoid the summer slump. Try offering a special offer for first-time guests. You could promote a dollar amount or percentage off on their first visit (i.e., $10 off your first visit, 15% off your first visit). Encourage current clients to refer a friend and reward them with a discount or complimentary add-on service for doing so. Offer last minute specials on slower days through your booking app or social media posts.
Get your clients pre-booked for their next appointment before they get out of your chair. Make sure they are selfie-ready for their upcoming summer vacation or wedding. Provide an exceptional client experience to help increase retention.
AntonioDiaz – stock.adobe.com
Invest in learning more about your craft during your downtime. Research upcoming classes or webinars. Slower times are also an excellent time to make sure you know the ins and outs of your retail products. Understanding all of benefits and features of your products can help you with retailing them to your clients.